Build the vacation rental brand guests choose on purpose.
Join 2400 + hosts! Guest-first business and marketing strategy for self-managing hosts, boutique property managers and glamping operators building a professional hospitality business. Because luck is not a strategy and marketing should feel as easy as the hospitality you're already good at.
Stop posting the same nine photos!
Hi Reader It's been a long time since I managed a host's social media account, but last spring a client needed help when their VA went on maternity leave so I decided to pitch in. First things first: organize 11 years' worth of photos across nine properties. It was a total disaster of iPhone photos, photographer photos, guest photos and two influencer photo shoots. Nearly 3,500 photos to sort. That's always the problem when I am working with a host who needs to ramp up their marketing; they...
Savvy Host AI Training Camp Details
Hi again 👋🏻! Today is the last day to join the September AI Training Camp. I've had a few questions about the camp in the last few days and wanted to answer them all at once because if someone has a question, others probably do too. If I didn't answer your question in this email just hit reply. Q. What does it include, how do I access and what do I need to show up for? A. It starts tomorrow at 11AM Central time in my Skool Community - The Savvy Host HQ. You get immediate access to: a recorded...
Proof --> You CAN get direct bookings from ChatGPT!
Hey there Reader, Last week I gave an AI training in a community of mostly property managers about creating blogs and listing descriptions for AI citation - content that answer the questions your guests are asking about where to go, what to do and where to stay. With specific details. Written for the people who will enjoy your property the most. This is the work one of my clients has been doing since April and the results have been incredible. We've seen AI traffic jump and over the last 28...
I lost my Jo-Jo mojo (and how I found it again)
What's Inside: Where I've been, where I'm headed (and how that will help you) Truvisionaries Recognition! Upcoming Workshop, April 1 Learn: Top Tip to get found by ChatGPT Behind the Doors of Female STR Founders A few of my faves Hey there, Reader, Yesterday I paid for my website domain, jodibourne.com, and realized I've had my personal brand as a vacation rental consultant and strategist for nearly 8 years — since April of 2018. I actually started helping hosts build and grow their vacation...
🏡 My Winning Recipes for Bookings, Websites That Wow, and ☕️🍫 Hot Chocolate Yumminess
Guiding vacation rental hosts with savvy strategies, insights, and action steps to increase bookings from guests they love to host. Hey there! Happy January! Let's talk trust. Here’s the deal, Reader, in 2025, your future guests are overwhelmed with options. On listing sites, they are scrolling through properties faster than Taylor Swift can write a breakup song (fingers crossed for her and Travis, though). They are bombarded with even more choices if they search social media or Google for...
Listen up buttercup, THIS is for you, because of YOU!
From me to you... Most of my clients come to me because they need help with one of two things: Option one - they want an elevated brand and professional business that truly showcases their exceptional properties and experiences. (They need a website.) Or two, they realize they can no longer take a "stand back and wait" or "let Airbnb do it" approach to achieving more bookings. (They need marketing) I'm guessing that's probably what you need as well, Reader... You've realized you can't afford...
The Summer of Pies & Your Recipe for Marketing Success [Savvy Host Newsletter]
Savvy Hosts Hub Hey there, Let me take you back to the summer of 2010, the summer my daughters Savannah Jane, Kati, and I still call the "Summer of Pies." That was the year my Bigmama (that’s Southern for Grandmother) moved in with us after getting kicked out of her Dallas Skyrise assisted living (for smoking - SMH) So, we found ourselves with four generations under one roof in my parents' big farmhouse in Wimberley. Bigmama was a character, and she was also one hell of a cook. When she moved...
and the magic 8 ball says... {plus a ton of resources}
When I was a kid, I told my brothers and younger neighbors that I was a Gypsy who could read fortunes. I had found an old "palm reading" book in our library book sale, and I would take everyone into my closet, turn off the light, and use a flashlight inside of a purple pillowcase to make it kinda spooky. And I would look at all the little lines and wrinkles in their hand and tell them all sorts of made-up stuff about their future - what they would get for Christmas (something they didn't...
Join 2400 + hosts! Guest-first business and marketing strategy for self-managing hosts, boutique property managers and glamping operators building a professional hospitality business. Because luck is not a strategy and marketing should feel as easy as the hospitality you're already good at.